Advanced Typography | Task 2
29/04/2021 - 27/05/2021 (Week 5 - Week 9)
Naim Zuki, (0346615)
| Bachelor of Design (Hons) in Creative Media
Advanced Typography
Task 2
LECTURES
Introduction | Task 2
_
INSTRUCTIONS
Module Information Booklet: Advanced Typography
<iframe src="https://drive.google.com/file/d/1-tJ4lBOSlgGniAxdZZmL8sOEkwL_rsv7/preview" width="640" height="480"></iframe>
TASK 2 | KEY ARTWORK & COLLATERAL
Task 2A | Key Artwork
For the first part of the project, we're tasked to create a
key artwork, which is the visual motif that defines the entire
marketing look and feel, including images, fonts, and palette. From the given
choices of events, I've chosen Urbanscapes as my event for this
project.
Urbanscapes is a local creative arts festival that has been running for the
past 17 years. Their aim has always been to bring together Malaysian creative
communities from the fields of music, the arts, design, film and other
creative disciplines. The term urbanscapes is an abbreviation for
Urban Landscapes, which I will be utilising as my main creative direction for
this project.
|
| Fig. 1.0, Experimentation, 03/05/2021 - 23/05/2021 |
|
| Fig. 1.01, Colour Experimentation, 10/05/2021 |
|
| Fig. 1.02, Progression, 23/05/2021 |
Fig. 1.03, Task 2A, Key Artwork, Final Submission, 23/05/2021
<iframe
src="https://drive.google.com/file/d/1mdZivXFeKW2NUq4Msq0yyaHQ9m5Xb3Cm/preview"
width="640" height="480"></iframe>
Task 2B | Collateral
For the second part of this project, we're tasked to implement and expand our
key artworks into four different collaterals, namely a poster, an
animated invite, and two extra collateral of our choice— which I've chosen as
tickets and staff cards.
|
| Fig. 2.0, Colour Experimentation, 24/05/2021 - 26/05/2021 |
|
| Fig. 2.01, Poster Progression, 24/05/2021-29/05/2021 |
|
| Fig. 2.02, Animated Invite Progression, 29/05/2021 |
|
| Fig. 2.03, Experimentation, 29/05/2021 |
|
| Fig. 2.04, Ticket Design Progress, 07/06/2021 |
|
| Fig. 2.05, Staff Card Progress, 07/06/2021 |
|
| Fig. 2.06, Collateral Experimentation, 07/06/2021 |
 |
| Fig. 2.07, Animated Invited Final GIF, 31/05/2021 |
Fig. 2.08, Advanced Typography Task 2A, Final Submission, 07/06/2021
_
FEEDBACKS
Week 6
Specific Feedback
Although the idea of brutalism is there, it's still in a very rudimentary
stage and has to be developed more to reflect the event. The title URBN
might be unfitting because of the missing letter, it could cause trouble for
those interested to search the event on google. The elements going past the
artboard seems unnecessary
General Feedback.
Key artwork should not be a poster. Key artwork should be versatile enough
to be used as an asset throughout the different designs in the event. Always
experiment in greyscale first before adding colour
Week 7
Specific Feedback
Out of the different experimentations, two of the designs stood out best
(number 6 & number 8). The 3D Urban design depends too much on the
background for it to be a standalone key artwork. The design concept of the
"urbanscapes" idea is really interesting and attractive, however, the
colours themselves aren't too attractive and doesn't seem like it has a
proper direction. Must be revised and finalised. The placement of "scapes"
in the design mentioned is out of place and too small. The 3D Urban design
has a niche look to it and it reflects the word well, according to some
peers.
General Feedback 1
We must be aware of contrast, balance, and harmony when designing our key
artwork. Key artwork is not a poster!
Week 8
Specific Feedback
First impression, the colours are really nice, it complements the poster and
the elements well. The visual balance was well done, particularly the
placement of the Date at the top right corner. However, there is too little
information on the poster, and I might have to figure out different placements
of the body text to make sure it looks interesting and stimulating.
General Feedback
Colours and non-objective elements must only serve the purpose of
complimenting the poster, not to be put as main subjects. The Key Artwork must
be the central visual element (i.e. "command the stage"), if it doesn't, then
it loses its quality as the key artwork of the event.
Week 10
Specific Feedback
No feedback needed, the work done was satisfactory.
General Feedback
Be more creative! Don't just slap your key artwork onto paper and call it a
day.
_
REFLECTIONS
_
FURTHER READINGS
Comments
Post a Comment