Intercultural Design | Project 2

25/01/2021 - 02/02/2021 (Week 4 - Week 5)
Naim Zuki, (0346615) | Bachelor of Design (Hons) in Creative Media
Intercultural Design
Project 2


LECTURES

    Lecture  4 | Data Collection Briefing

Once the proposal was approved, our research plan went on full steam ahead. Our objective is to fulfil the research methods we've set for ourselves in the proposal; which collective quantitative and qualitative data through surveys and interviews as well as collecting any secondary data we can find of the Yami Kawaii sub culture


INSTRUCTIONS

 
Module Information Booklet: Intercultural Design
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PROJECT 2 | DATA COLLECTION

In the first quarter of this project, we've managed to construct a survey, a set of interview questions, and reforming our final design idea. Our survey was curated to study the public's opinion on how Yami Kawaii is being practised and its effectiveness in raising awareness on mental health. The interview questions, however, focus more on how our participants' opinion on mental illness itself and how it should be addressed. For our final design idea, after receiving feedback from the lecturers, we've chosen to use Projection Mapping as our visual medium.


Fig. 1.0, Data Collection Final Outcome


FEEDBACK

The feedback we got for our data collection was mainly positive. We were given the green light to proceed with our final design.
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REFLECTION

Interviewing the participants we've had in the week was an eye-opener. I didn't expect people in Malaysia to have such relatability with those practising Yami Kawaii. I noticed that conveying emotions through fashion is practised through multiple cultures. The combination of different colours, different types of apparel, and different accessories holds different meanings; which seemed to be understood by those in the younger generation.
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FURTHER READING

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